Date : 18th Jan 2022
Time: 12:00pm to 1:30 pm
Location : Virtual Session on Zoom
The Master’s Experience aims to help you explore different MBA, Masters and CE programmes that can help you to gain new skills and level up your career.
The Master’s Experience (10 Jan – 3rd Mar) is a 14-part series organised by HeadHunt in collaboration with different universities to let you a) experience sample classes and b) ask questions about their programmes and scholarships.
Each Master’s Experience Session will consist of the following:
- Information Session (30 Mins) – Gain a better understanding of the programme structure and admission requirements.
- Experience Class (60 Mins) – Experience a sample class and learn about the latest trending topics related to the programme.
For our Master’s Experience Session on 18th Jan, Professor Gemma Calvert from Nanyang Business School, NTU will be speaking on the topic of Neuromarketing and Power of the Subconscious Brain.
Neuromarketing and Power of the Subconscious Brain
Speaker: Professor Gemma Calvert
Bio: https://dr.ntu.edu.sg/cris/rp/rp00225
Synopsis:
The masterclass will showcase the tools and paradigms from the field of Psychology and Neuroscience to understand the powerful subconscious drivers of emotion and decision making that shape consumer choices. Brain science is spearheading a new type of marketing in the digital age. Prof Gemma Calvert will be sharing more about this emerging discipline of “intuitive marketing” that is taking marketing world by storm.
Workshop Schedule (10th Jan – 3rd Mar)
The Master’s Experience (Information Session and Experience Class)
- 10th Jan – ESSEC Business School | Client-centricity: The Future of Strategy ?
- 13th Jan – Nanyang Centre for Public Administration | Smart Nation for Better Living
- 18th Jan – Nanyang Business School | Neuromarketing and Power of the Subconscious Brain
- 21st Jan – SMU Lee Kong Chian School of Business| Uncovering the Secrets of Global Innovation
- 25th Jan – NUS Business School | Understanding REITs and Looking to the Future
- 28th Jan – IMDA | Singapore Digital Scholarship
- 8th Feb – ESSEC Business School | The Pandemic’s Impact on International Relations
- 11th Feb – Centre for Professional and Continuing Education (PACE@NTU) | FlexiMasters : A Lifelong Learning Pathway
- 15th Feb – Yong Pung How School of Law, SMU | Blockchain and Governance
- 18th Feb – NUS Institute of Systems Science | Building a Native Android App
- 22nd Feb – Kaplan Higher Education Institute | The Future of Leading
- 25th Feb – School of Accountancy, SMU | Data Modelling in Accounting Decision Making
- 28th Feb – James Cook University | Managing Post-Pandemic Tourist Behaviour
- 3rd Mar – National Institute of Education | Science of Learning
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