Date : 18th Jan 2022
Time: 12:00pm to 1:30 pm
Location : Virtual Session on Zoom

The Master’s Experience aims to help you explore different MBA, Masters and CE programmes that can help you to gain new skills and level up your career.

The Master’s Experience (10 Jan – 3rd Mar) is a 14-part series organised by HeadHunt in collaboration with different universities to let you a) experience sample classes and b) ask questions about their programmes and scholarships.

Each Master’s Experience Session will consist of the following:

  • Information Session (30 Mins) – Gain a better understanding of the programme structure and admission requirements.
  • Experience Class (60 Mins) – Experience a sample class and learn about the latest trending topics related to the programme.


For our Master’s Experience Session on 18th Jan, Professor Gemma Calvert from Nanyang Business School, NTU will be speaking on the topic of Neuromarketing and Power of the Subconscious Brain.

Neuromarketing and Power of the Subconscious Brain

Speaker: Professor Gemma Calvert
Bio: https://dr.ntu.edu.sg/cris/rp/rp00225

Synopsis:
The masterclass will showcase the tools and paradigms from the field of Psychology and Neuroscience to understand the powerful subconscious drivers of emotion and decision making that shape consumer choices. Brain science is spearheading a new type of marketing in the digital age. Prof Gemma Calvert will be sharing more about this emerging discipline of “intuitive marketing” that is taking marketing world by storm.

Workshop Schedule (10th Jan – 3rd Mar)

The Master’s Experience (Information Session and Experience Class)


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