The fast pace of digital disruption is transforming how marketing functions. Marketing technology not only automates and streamlines decisions, but also provides new means to reach and engage with target audiences. In light of the resulting challenges and opportunities, the MSc Marketing Science (MMS) programme will prepare participants to become the next generation of leaders in the marketing world.
The MMS programme is a one-year full-time programme that is designed to develop comprehensive marketing expertise with the latest thinking, techniques and tools. The curriculum delivers the fundamental knowledge of marketing and consumer insights together with the latest knowledge on marketing technology (AI and Robotics in marketing) to empower participants to lead marketing campaigns in this digital era.
Our graduates will be equipped with the strategic, analytical and technical skills needed to successfully lead marketing campaigns and drive company growth in the martech world.
The one-year, Full-time Master’s programme encompasses:
| Core Modules||Consumer Insights Modules||Technology Modules|
|- Strategic Marketing|
– Consumer Psychology
– Marketing Analytics
– Marketing Research
– Finance for Marketing Decisions
|– Integrated Marketing Communications|
– Consumer Neuroscience & Neuromarketing
– Ethnography in Practice
|– Digital Marketing|
– New Product Development
– AR/ VR, AI and Robotics in Marketing
Note: Tentative structure
Applicants who wish to apply to the Nanyang MSc Marketing Science are required to meet the minimum admissions requirements below:
- A good Bachelor’s degree from any discipline
- GMAT or GRE score is optional.
- TOEFL/IELTS for applicants whose first degree was taught in a language other than English
- Work experience is a plus but not required
The institution codes for the following tests are: