The fast pace of digital disruption is transforming how marketing functions. Marketing technology not only automates and streamlines decisions, but also provides new means to reach and engage with target audiences. In light of the resulting challenges and opportunities, the MSc Marketing Science (MMS) programme will prepare participants to become the next generation of leaders in the marketing world. ​

The MMS programme is a one-year full-time programme that is designed to develop comprehensive marketing expertise with the latest thinking, techniques and tools. The curriculum delivers the fundamental knowledge of marketing and consumer insights together with the latest knowledge on marketing technology (AI and Robotics in marketing) to empower participants to lead marketing campaigns in this digital era.

Programme Structure

Our graduates will be equipped with the strategic, analytical and technical skills needed to successfully lead marketing campaigns and drive company growth in the martech world. 

The one-year, Full-time Master’s programme encompasses:​

​           ​Core ModulesConsumer Insights ModulesTechno​logy Modules
​- Strategic Marketing
Consumer Psychology
Marketing Analytics
Marketing Research
Finance for Marketing Decisions
Integrated Marketing Communications
Consumer Neuroscience & Neuromarketing
Ethnography in Practice
Digital Marketing
New Product Development
AR/ VR, AI and Robotics in Marketing​

Note: Tentative structure​​​​​​

Admission Requirements

Applicants who wish to apply to the Nanyang MSc Marketing Science are required to meet the minimum admissions requirements below:

  • A good Bachelor’s degree from any discipline
  • GMAT or GRE score is optional.  
  • ​​TOEFL/IELTS for applicants whose first degree was taught in a language other than English​ 
  • Work experience is a plus but not required

 ​​​The institution codes for the following tests are:
GMAT: V24-ZV-91
TOEFL: 9705

Dates & Fees

For more information on Application Dates, click here.

For more information on Fee, Scholarships and Finance matters, click here.

Contact Details

Nanyang Business School
Block S3, 50 Nanyang Avenue
Nanyang Technological University
Singapore 639798

Tel: +65 6790 4233