The Graduate Diploma in Digital Marketing (GDDM) programme offered by the School of Business at the Singapore University of Social Sciences (SUSS) aims to equip marketing professionals and business executives on recent development in digital marketing. It supports upskilling to meet work challenges posed by advancements in technology and the disruptive innovations in business applications, processes, as well as business models that are transforming the marketing industry.
This programme Graduate Diploma in Digital Marketing caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners. Mid-career marketing professionals, business executives, entrepreneurs or any learners who wish to acquire professional advancement and deepen their knowledge of contemporary practice of Marketing, should join the programme. Social media marketing, marketing analytics, search engine marketing and platform strategy are key topics will be discussed in the programme.
GDDM students are required to complete 30cu of coursework. Most courses are based on a 5cu or 2.5cu configuration. The programme duration is one (1) year and the maximum candidature period is two (2) years. Students have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GDDM programme.
These are programmes with evening (during weekday) or weekend classes. Students can work in the day and study in the evening.
- MKT531 Contemporary Marketing
- MKT541 Digital Branding
- MKT542 Digital Marketing Analytics
- MKT551 Platform Strategy
- MKT552 Marketing Engineering
- MKT553 Search Engine Optimization
- MKT554 Consumer Insights with Google Analytics
Applicants must possess an undergraduate degree or an equivalent qualification from a recognised institution.
For SUSS graduate programmes that are conducted in the English Language, you must meet the English Language Proficiency Requirement (ELPR)* if your undergraduate degree is not awarded by an English-medium university, or your undergraduate degree is awarded by an English-medium university but the language of instruction was not English.
* at least an IELTS (Academic) score of 6.5, or a TOEFL score of 580 (paper-based) or 85 (internet-based), or a PTE Academic score of 58, or C1 Advanced score of 180 [score must be obtained within the last 2 years at point of application].
Applicants with an undergraduate degree that was conducted in English but awarded by a non-English medium university must produce an official letter from the university to certify as such in order to seek waiver of the ELPR requirement.
Applicants with social outreach or volunteering experience have an added advantage.
This programme is currently unable to take in international students, i.e., you must be a Singapore citizen, permanent resident or a resident in Singapore (e.g., Employment Pass holder) in order to apply for admission.