Introduction

Powerful Combination of E-Marketing and Strategic Marketing
The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed. 

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focused professionals adept in the effective use of digital communications technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links

Programme Highlights

  • 9 Months (Part-time) London Master of Science in Global Human Resource Management
  • High-Quality Postgraduate programs recognised by UK chartered professional bodies
  • Ranked No 1 Modern University in London (The Complete University Guide 2018)
  • 100% coursework Focused with choice of Dissertation or Consultancy
  • Vibrant Alumni Community across Asia, Europe and UK
  • Flexible weekend classes tailored for busy executives and professionals
  • Blended Learning with online support and video recordings

Graduate Outcomes
Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, government agencies, NGOs, SMEs operating globally or specialist marketing agencies.

Programme Structure

The Roehampton University London Master of Science in Global Marketing comprises of 7 modules plus a choice of Dissertation or Consultancy Project. This Part-Time MSc is designed to provide a competitive edge with strong emphasis on global marketing and digital transformation challenges.

Modules (7 Modules + Choice of Dissertation or Consultancy Project)

The programme comprise of 7 modules (140 credits) delivered on a modular basis Plus a choice of Consultancy Project or Dissertation (40 credits) designed to provide a competitive edge with a strong emphasis on global business issues.

The programme comprise of 7 modules (140 credits) delivered on a modular basis Plus a choice of Consultancy Project or Dissertation (40 credits) designed to provide a competitive edge with a strong emphasis on global business issues.

7 Core modules

  • E-MARKETING
  • STRATEGIC MARKETING
  • LEADERSHIP AND CHANGE MANAGEMENT
  • GLOBAL STRATEGIC MANAGEMENT
  • GLOBAL BRAND MANAGEMENT
  • BUSINESS RESEARCH METHODS
  • FINANCIAL PERFORMANCE MANAGEMENT

Plus choice of

  • CONSULTANCY PROJECT OR
  • DISSERTATION

Weekend Delivery Block
Designed for busy executives, this MSc is delivered on a modular basis, to allow students the focus on one module at a time with minimal disruption to their work and family commitment. Each module is delivered over 2 weekends (Sat & Sun; 9:00am – 5:30pm) of executive block classes with additional support online and video recording for class reviews and discussions.

Admission Requirements

Each candidate will be assessed based on experience, aptitude, potential and managerial skills.

Admission Criteria
Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.

  • At least 21 years old and
  • A degree in any subject or an equivalent management or professional qualification (for example, in accountancy, nursing, engineering) with a minimum of 2 years’ relevant work or managerial experience; or
  • Mature candidates lacking one of the above academic qualifications above may be considered for entry (subjected to university approval) if s/he has held a senior managerial position over three years and is able to demonstrate the ability to fulfil the objectives of the programme and achieve the standards required.
Dates & Fees

Dates
For more information on Application Dates, click here.

Fees
For more information on Fee, Scholarships and Finance matters, click here.

Contact Details

Aventis School of Management
100 Orchard Road, #04-100 Concorde Hotel Singapore 238840

Tel: 6720 3333
Email: success@asm.edu.sg

Click here to find out more!