The fast pace of digital disruption has forced traditional marketing channels to step aside to make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance.
This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology.
Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, and marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.
The Master in Digital Marketing is taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.
The program is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a totally immersive year in Madrid.
What you will learn
- Marketing Fundamentals
- Digital Marketing Communications & Tools
- Digital Customer Management & Analytics
- Tech & Professional Skills
The IE Admissions Department has a rigorous selection process. We seek motivated, creative and high-potential candidates who stand out for their academic and/or professional achievements, as well as interpersonal skills. We take a holistic approach when evaluating each candidate in order to bring in the most talented people into our international classrooms.
Students are required to take either the GMAT, GRE or IEGAT.
English language certificate – for non-Native English speakers:
we accept the TOEFL (minimum score of 100), the IELTS (minimum score of 7) or a Cambridge Advanced or Proficiency level. A certificate is not required if you completed an undergraduate degree in English.
IE Business School (Singapore Office)
8 Cross Street
Tel: +65 68092801