Date: 15 February 2020
Time: 10:30am – 4:00pm
Venue: Raffles City Convention Centre
POSTGRADUATE MASTERCLASS FAIR 2020
The Postgraduate Masterclass Fair 2020 (13th Edition) aims to help professionals gain an insight into how postgraduate education can help you with your career progression and personal development.
Explore MBA, Masters and professional development courses that are offered by local and international institutions and gain insights into the different programmes available.
Postgraduate Fair Details
Date : 15th February 2020 (Sat)
Time : 10:30am – 4:00pm
Location : Raffles City Convention Centre – Level 4, Stamford Ballroom
Entitles you to:
- Access to Exhibition Booths
- Access to Information Sessions
VIP Ticket ($5 – Refundable Attendance Deposit)
Entitles you to:
- Booking of one 1-on-1 Coffee Chat Session (1 x 20 mins session) with the respective school’s admission & marketing team
- The $5 deposit will be refunded back to you at the venue when you turn up for your reserved coffee chat session
- Coffee/Tea with light snacks
- Free Entry Ticket entitlementsAccess to Exhibition Booths
- Access to Information Sessions
Free Masterclass Sessions – Limited Seats
11:15am – 12:00pm: Leader Fairness in the Age of AI – SMU LKCSB
Associate Professor of Organisational Behaviour and Human Resources
SMU Lee Kong Chian School of Business
Leaders and those in positions of power call the shots as to how resources are allocated. Past research has shown that as you give people more power they tend to behave more selfishly, keeping more resources for themselves rather than sharing perks with others. The growing use of Artificial Intelligence (AI) in the workplace might be expected to reduce some of this unfairness by taking many allocation decisions out of the hands of power holders and allowing an algorithm to take over. However, AI comes with its own challenges and fairness is not just a result of what is allocated but also how it is allocated and the method in which it is allocated.
12:00pm – 12:45pm: Industry 4.0 – Historical Overview and Current Trends – NUS SCALE
Associate Professor Goh Puay Guan
NUS School of Continuing and Lifelong Education (SCALE)
With an overview of the various industrial revolutions and the current confluence of technologies broadly known as Industry 4.0, find out how companies and individuals can make sense of technological innovation through recent business history and developments.
12:45pm – 1:30pm: More Than Codes – NUS ISS
Mr Chia Yuen Kwan
Senior Lecturer, Software Systems Practice
Institute of Systems Science, NUS
With technology travelling on a super highway, speed is inevitably a major game changer in many industries. This in turn leads to the expectation of speed in building software, fuelling the drive for shorter software development cycles. It is however important to note that diving straight into codes, without sufficient consideration of human and design elements would not only result in wastage of resources but impede the very objective of achieving speed, where the quality of the system might be compromised. This is especially so when the system is of a substantial scale. Thus, building it right is definitely > Codes!
1:30pm – 2:15pm: Innovation by Design: The Future is Now! – SUTD
Associate Professor Arlindo Silva
Engineering Product Development (EPD)
Singapore University of Technology and Design
Innovation and Design are two frequently (mis)used words in almost any context. This talk will touch on several misinterpretations of the words “Design” and “Innovation” and will convey a more meaningful way of discussing, analyzing and implementing strategies. Innovation by design embraces a new paradigm where design innovation crosses every discipline, domain and sector, not just in the somewhat superficial “design thinking” kind of way, but going deep into the processes that companies use to develop their products and services. Examples of course projects and prospective thesis themes will be shown from the current student batch.
2:15pm – 3:00pm: Entrepreneurial Decision Making Under Uncertainty – NTU NTC
Dr Xia Zhiqiang
Programme Director, MSc TIP
Nanyang Technopreneurship Center, NTU
“Market-leading companies have missed game-changing transformations in industry after industry, not because of ‘bad’ management, but because they followed the dictates of ‘good’ management. They listened closely to their customers. They carefully studied market trends. They allocated capital to the innovations that promised the largest returns.” (Murray, 2010) It seems that these big corporates didn’t do anything wrong, but somehow they lost. WHY? One of the major reasons is uncertainty. These big corporates typically did badly under uncertainty. Even for entrepreneurs, Peter Drucker once said that so few of the so-called entrepreneurs know what they are doing and they lack the methodology.” Instead of being more demoralizing or frustrating, however, Steve Blank (a successful serial entrepreneur) advocates that There were repeatable patterns of business behaviour that could explain the heretofore unexplainable. This talk will discuss these issues and inform why MSc TIP is able to train a new generation of entrepreneurs on thinking, judging, deciding, and acting under business uncertainty.
3:00pm – 4:00pm: The Pillars of Luxury Brand Management – ESSEC
Prof. Sonja Prokopec
LVMH Chaired Professor, Marketing Department, ESSEC Business School, Asia-Pacific
ESSEC Business School
With the burgeoning success of the luxury industry, the concept of luxury brand management has become increasingly relevant for many different industry sectors. This master class delves into luxury branding practices, including how to reinforce luxury brand uniqueness and differentiation from the competition using the concept of DNA and codes, storytelling and management of time paradox.
List of Participating Institutions and Partners
- Amity Global Institute
- Aventis School of Management
- East Asia Institute of Management
- ESSEC Business School
- Frank by OCBC
- Jamboree Education
- James Cook University
- Management Development Institute of Singapore (MDIS)
- Nanyang Technopreneurship Center
- Nanyang Centre for Public Administration
- Wealth Management Institute
- National Institute of Education
- NUS Institute of Systems Science
- NUS School of Continuing and Lifelong Education (SCALE)
- Ngee Ann Academy
- Ngee Ann Polytechnic – CET Academy
- PSB Academy
- SG:D | Scholarship / Infocomm Media Development Authority
- SIM Global Education
- SMU Lee Kong Chian School of Business
- SMU School of Accountancy
- SMU School of Economics
- SMU School of Information Systems
- SMU School of Law
- SUSS School of Business
- Singapore University of Technology and Design
- Strathclyde Business School – YMCA Education Centre
- TMC Academy
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