Introduction

The Edinburgh Business School MSc Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise.  The MSc (Marketing) is a broad-based management degree and appeals to individuals from a wide range of backgrounds.  The degree is aimed at people with experience who wish to develop themselves as effective managers.  The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialism provides students with a deeper understanding of the application of a specific discipline.

The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. This capstone course in marketing develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.

Programme Objective

  • To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
  • To understand the role of different cultures in shaping national, regional and global business practice.
  • To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
  • To develop analytical and evaluative skills.
Programme Structure

Core Modules

  1. International Marketing
  2. Marketing Communications
  3. Marketing Research
  4. Marketing
  5. Consumer Behaviour

Elective Modules

  1. Marketing Channels
  2. Negotiations
  3. Services Marketing
  4. Quantitative Methods

Average Teacher-Student Ratio
1:30

Assessment
100% Written Examination

Mode & Duration
Full-time: 18 mths
Part-time: 18 mths

Admissions Requirements

Singaporean / PR
A first or second class business-related honours degree from a recognised university; or

Passes in 3 of the MBA courses (one of which must be a core) obtained by self-study; and a minimum of 2 years full-time work experience of a responsible nature; and proficiency in English Language (Minimum IELTS 6.5 or equivalent)

International Students
A first or second class business-related honours degree from a recognised university; or

Passes in 3 of the MBA courses (one of which must be a core) obtained by self-study; and a minimum of 2 years full-time work experience of a responsible nature; and proficiency in English Language (Minimum IELTS 6.5 or equivalent)

Dates & Fees

Dates
For more information on Application Dates, click here.

Fees
For more information on Fee, Scholarships and Finance matters, click here.

Contact Details

East Asia Institute of Management
9 Ah Hood Road
Singapore 329975

Tel: +65 6252 5500
Email: enquiries@easb.edu.sg