This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.
An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.
- Marketing Strategy (15 Credits)
- Marketing Analysis (15 Credits)
- Management Research (15 Credits)
- Organisations and People (15 Credits)
- International Marketing (15 Credits)
- Global Brand Management (15 Credits)
- International Marketing Communication (15 Credits)
- Consumers in Global & Digital (15 Credits)
- Applied Business Projects (60 credits)
The average lecturer/student ratio is 1 : 100 (lecture)
The average lecturer/student ratio is 1 : 20 (tutorial)
All applicants must be of age 21 and above and possess one of the following:
At least a lower 2nd class honors degree
Overseas degree level qualification and grade
Mature Candidates of minimum 30 years old with 8 years of working experience
English Language Requirements
Applicants are required to meet one of the following requirements:
IELTS 6.0 (with no element below 5.5)
TOEFL internet based test (IBT) 75 (Listening 17, Reading 18, Speaking 20, Writing 18)
Pearson PTE 56 (no element lower than 51)
Cambridge English Test Advanced – 169 (no element below 162)
MDIS Professional Certificate in English (PCIE)
Pass MDIS English Placement Test
Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English
Dates & Fees
For more information on Application Dates, click here.
For more information on Fee, Scholarships and Finance matters, click here.
501 Stirling Road
Tel: +65 6247 9111